Advocacy is one of the main implementation strategies of Save the Children Sweden Denmark. Save the Children Sweden Denmark gives high priority to advocacy in both development and humanitarian assistance as a means for positive change for children. The CRC convention and the evidence and experience from programme provide legitimacy and credibility to involve in advocacy. The simultaneous access to children, partners and decision makers provides opportunities for successful advocacy leading to policy change. Therefore, the advocacy unit in Save the Children Sweden Denmark provides support to all other thematic programmes in their advocacy initiatives.